Dragon Tail Ale IPA is a bold, mythical-inspired craft beer concept developed as a passion project to explore creative storytelling through packaging and brand design. Blending fiery personality with crisp West Coast flavor, the visual identity channels the power of the dragon—fierce, vibrant, and unforgettable.

This project allowed me to experiment with rich textures, layered illustrations, and custom typography to craft a product that leaps off the shelf. From the can layout to the logo and tone of voice, every element was designed to ignite curiosity and spark connection with adventurous beer drinkers.