Designing for People Who Don’t KNOW Design.

Some of my favorite clients are the ones who start emails with:

“So I don't know where to start, but…”

Iconic. I love them already.

Not everyone is a visual thinker. Some people see a hex code and immediately black out. Some open Illustrator and suddenly forget how computers work.

And that’s okay.

Here’s what I want you to know if you feel lost when it comes to design:

💌 You’re not ignorant—you’re overwhelmed.

You’re building a business. Making content. Doing taxes. Responding to DMs at 11:54 p.m. Design is just one more thing on your overloaded plate.

 🪴 Good design should make your life easier, not harder.

When I work with clients, I’m not here to impress you with jargon or tell you your font choice gave me hives (unless it’s Papyrus). I’m here to listen, translate your thoughts into visuals, and make your life 30% easier and your brand 100% more “you” and authentic.

🤞 You don’t need to “get” design—you just need someone who gets you.

You talk, I’ll sketch. You send bullet points, I’ll build the vibe. We’ll get you a brand or website that looks like you on purpose.